You handle approved marketing and the introduction; Barastone handles application intake, qualification, and funding. Barastone's Home Equity Agreement lets homeowners access home equity with no monthly payments.A Final Settlement Amount based on your home's value at that time is due at the end of the Investment Period or upon sale or refinance. In a high-appreciation scenario, this amount may substantially exceed the investment proceeds received.
Flat fee per qualified lead
No volume tiers and no percentage of funding.
Homeowners apply with Barastone
No application intake or financial data for you.
Earned at validation
Decoupled from whether or when an HEA funds.
Many homeowners want to move forward but are held back by how the work is paid for, not by whether they value the project.
A new monthly obligation can be hard for customers already managing a tight budget.
Additional payment obligations can block otherwise-ready homeowners.
Score-based products may turn away homeowners with meaningful home equity.
Paying up front is not realistic for many homeowners, even when the value is clear.
Barastone provides the homeowner an upfront cash amount in exchange for a contractual share of the home value at settlement, while your role stays focused on approved marketing.
A Final Settlement Amount is due at the end of the Investment Period or upon sale or refinance.
Barastone determines eligibility and centers review on the home, not a minimum credit score.
The maximum cost is capped at no more than 20% annualized, regardless of future home value.
You are not selling a lending product. Barastone makes an upfront payment to the homeowner in exchange for a contractual right to a percentage of the home's value at settlement, calculated using the Settlement Multiplier in the homeowner's agreement.
Your role is to share approved educational materials and introduce interested homeowners. You never take an application, collect financial information, or advise on terms. Barastone does that work.
A simple marketing and lead-generation model where Barastone does the regulated work.
Use Barastone-approved educational materials and your branded page to introduce the option.
Direct interested homeowners to Barastone through your tracked link.
Barastone qualifies, processes, and funds. You carry no underwriting role.
Earn a flat marketing fee for every Qualified Lead, paid twice monthly.
Licensed partners may participate under additional neutrality and disclosure rules and are eligible to earn a fee only in the jurisdictions listed in their agreement.
A partner operating solely as a marketing and lead-generation trade or service provider is not required to hold a license. If you hold a mortgage, real-estate, advisory, or insurance license, you may participate under additional neutrality and disclosure requirements set out in your agreement.
No. You never take an HEA application and never collect, store, or transmit homeowner financial data. Homeowners provide all of their information directly to Barastone on Barastone's platform.
You earn a flat marketing and lead-generation fee for each Qualified Lead, paid to you directly by Barastone twice per month on the 14th and 28th, decoupled from whether or when an agreement funds.
A Qualified Lead is a homeowner who reaches Barastone's application platform through your tracked, approved call to action, submits an application directly to Barastone, and is confirmed by Barastone to meet its minimum eligibility criteria.
Yes. Your hosted page, embed widget, and tracked link can carry your logo, colors, and company name, while required consumer disclosures stay platform-locked.
Apply to become a Platform Partner, sign your agreement, and start introducing homeowners to the Home Equity Agreement.
Become a Platform Partner